Why Every Data Company Is Betting on Apache Iceberg — And What It Means for AI
Something unusual is happening in the data industry. Companies that have spent years — and billions of dollars — building proprietary storage formats are now rallying behind an open-source table format created at Netflix. Snowflake, Databricks, Dremio, Starburst, Teradata, Google BigQuery, AWS — the list keeps growing. They are not just adding Iceberg as a checkbox feature. They are making it central to their platform strategy.
If you are a data engineer, you have almost certainly heard of Apache Iceberg by now. But the more interesting question is not what Iceberg is — it is why every major vendor has decided that their own proprietary format is no longer enough.